The Corporate Innovator's Playbook: Business Model Innovation, CFO Alignment, and the AI Innovation Winter
A conversation with Paul Campbell — author of The Corporate Innovator's Playbook and ex-SVP of Corporate Innovation — on why big companies struggle with business-model innovation, and what it takes to fix it.
August 27, 2026
From the Aucctus Podcast. Paul Campbell has helped create 50+ businesses and $5B+ in growth at companies like HP, Philips and Schneider Electric. We get into:
- Incremental vs. disruptive. Why teams execute incremental innovation well but stall on business-model-level bets, and the Innovation Canvas — the 10 areas a company has to mobilize to build a new business.
- The dilutive phase. J-curve dynamics that kill most projects before they ever reach a business unit.
- Working with the CFO. Flexible, tranche-based funding instead of waiting on the annual planning cycle.
- Corporate venturing. "Minimum viable synergies" — proving real value between a startup and a corporate before overcommitting — and listening posts in Silicon Valley, Tel Aviv and Singapore.
- AI's three tiers of impact. Efficiency tools, process innovation and true discovery; why only ~5% of legacy companies have reached tier three, and why the innovation winter is starting to thaw.
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